LANDON EARLY

Eau De Bo came to life through testing multiple tweets and gathering insights from our target audience. We stacked on those insights and continued seeing top performing content in this space, which lead us to creating larger brand video ideas. Eau De Bo was the final product of 4 months of testing and learning, and the OTT and social engagement further proved this worked. We saw very high View Through Rate of 23% across platforms, compared to Bojangles previous top benchmark of 10%.