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Mercedes-Benz USA

Mercedes is an ongoing client where I am able to concept, produce, and edit different styles of videos. Over the past two years, I have grown my role from editor to creative director on these projects. 
 

 

The Aftersales project started as a small scale idea that grew into a campaign used across Mercedes initiatives. I was Creative Director on this project and worked with an incredible team to make this campaign a reality.  
 

I also served as lead editor and ACD across multiple other Mercedes work streams.  This example is of a How-To series, aimed to help a recent electric car buyer navigate all the new features that their car offers. Through this campaign I was able to understand both the brand and consumer at a deeper level. 
 

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