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G.H. Cretors x Sir Mix-A-Lot Campaign


One of my main roles on this national campaign was to concept, shoot, and edit a teaser launch to the official spot. The team and I flew to Seattle where I filmed for 2 days alongside a production team, to create social teaser videos and a full BTS of the partnership. These videos were posted leading up to the hero release. 

Similar messages - different intros. This was to test and learn what was more thumb-stopping in platform. 

Alongside the social teasers, I also concepted, shot and edited a BTS of the entire experience. From the starting inspiration to the finished product, this BTS follows Sir Mix-A-Lot's journey to producing a beat fully out of popcorn sounds. 

To finish off this project, I was able to bring learnings from the teaser posts into the final edit. I created a fast montage with attention grabbing sound effects for the opening few frames of the hero, which resulted in longer VTR's for our clients. Check out the final hero spot below.

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