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CORT came to us last spring with a need for an evergreen campaign for their events company. The team and I created a concept around a "blank slate" that consumers can fill with whatever type of furniture that best fits the need. This came to life with a fun match-cut technique as each vignette shows a speed ramp setup and then dives into each scene. I was part of the conceptual team, agency ACD on set, and lead editor as we brought this campaign to life through many cutdowns and a variety of story telling.
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