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In January 2020, myself and the PL team went to Denver for 36 hours for a few client workshops. While there, I was able to create content during a dinner and lunch hour. We had no crew or talent, strictly relying on my camera and the people who ate at the restaurants.


With a total of 6 hours shooting, we were able to create lots of photo, GIF, and video content for our client's social channels at just the cost of a plane ticket and our workshop hours. This two birds, one stone approach led to a stronger relationship with the client, and a desire to bring us back out to Denver again for future shooting.

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Working with Pizzeria Locale ongoing, I was also given a library of pre-existing assets. I was able to organize and refresh all of these assets into new unique pieces of content. I call this "DJ-ing" which is remixing old content and making it fresh. With fun music and specific image copy, Pizzeria Locale social was given a fresh batch of content without additional shooting. 

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