Pirelli
Pirelli is a global tire brand known for its presence in Formula 1 and luxury performance vehicles. I helped lead the creation of spec social content that secured the campaign for their new American off-road tire.
After the win, I stepped into the role of Associate Creative Director. I contributed to the launch concept, led creative on set in Moab, Utah, and served as lead video editor. I developed social content and created the initial cut of the hero spot.
I oversaw post-production across all editors, giving clear direction and maintaining consistency throughout. I also used Luma Labs AI to build the opening sequence, which played a key role in strong VTR performance across social platforms.
Social Content
I made teaser videos that drove significant interest to what Pirelli was up to here in North America. I also made supplemental design content to support the pre-launch.
There are a lot more photo and video not shown. To get the full volume of work, reach out!
Metrics
A range of metrics from Instagram. Screenshots from client deck
