In 2018, NASCAR reached out to our team to repurpose older videos to create hype around the 16 drivers who made the playoffs. In 5 days, I was able to edit 16 videos for the drivers to post in a twitter thread that showed their past wins along with interviews and text cards.
These videos matched the look and feel of NASCAR's playoff content, and the videos were posted by the drivers 7 days after I was briefed on the project. Since then, I have been a part of a few meetings and brainstorms with the NASCAR team to further their content creation in house to be more nimble and ahead of trends.
View the full twitter thread HERE